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Sidney for Xmas

December 2, 2010

Wow! What a great year it’s been! But all too soon it’s over.

Of course, we’ve all been riding the wave of Canada’s Olympic triumphs, so we think a “Sidney740” t-shirt would be the perfect Christmas gift for that special someone. Better hurry though, as we only have a few t’s left (our apologies if we don’t have your size). Purchase here.

Cheers, and best of the season to everyone.

Evokativ: T-Shirts For The Thinking Class.


Youth Sizes Now Available!

April 7, 2010

Sidney:740 t-shirts are now available in youth sizes.

Click here for sizes.

Mad Merch: Vancouver Courier

March 19, 2010

Photo: Dan Tougloet

From today’s article in the Vancouver Courier:
When Sidney Crosby scored the winning goal at the 7:40 mark of overtime in the gold medal game of the Olympics, both a city and a nation let out a collective whiskey howl. The sounds of high-fiving shifted the earth’s axis, and the streets filled with revellers, impromptu road hockey games and strangers making love.

Read more:

Sidney740 in Vancouver Magazine

March 12, 2010

A great big thanks to Vancouver Magazine’s ShopGirl for her mention of us!

Forget the red mitts. Best way to remember the Olympics? Evokativ design’s Sidney 7:40 t-shirt, a tribute to The Kid’s Gold-medal-winning goal scored against the Yanks at the 7min 40sec mark in overtime. Available exclusively at Walrus.

Sidney740 @ WALRUS

March 6, 2010

Sidney740 t-shirts are now also available in Vancouver at our friends WALRUS: 3408 Cambie St, (corner of 18th) Vancouver, BC V5Z 2W8 | t: 604.874.9770 | e:

Visit them online at or at their blog site,

Walrus also exclusively carries our entire Evokativ line of t-shirts. Check out our other designs here.

Where were you when Sidney scored?

March 3, 2010

Click to view!

Not everyone was lucky enough to have tickets to watch Team Canada win the Gold Medal. Here’s the scene at The Cascade Room in Vancouver where we watched Sid The Kid slide the puck under Ryan Miller at 7:40 of overtime!!!

Here’s what our friends are saying: When Sidney Scored!

Where were you? Send us your stories and we’ll publish them here at Sidney740. Contact:

Why ‘Sidney 7:40’?

March 3, 2010

Throughout the 70’s & 80’s “The Rainbow Man” took his religious message of “John 3:16”, inscribed on placards and t-shirts, to the World Series, Super Bowl, Olympics and World Cup.

In Canada, hockey is religion and on Sunday, February 28, 2010 Canadian wonder-boy Sidney Crosby took his own message to the world at 7:40 of overtime in the Gold Medal Olympic game, sliding the puck under the U.S.A. goaltender and sending an entire nation into rapture as the Canadians won by a score of 3 to 2.